Talbot Productions | Relocation and growth: WSA 2012
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title

CASE STUDY

Relocation and growth: WSA 2012

Category: Complete Event

Event

World Superyacht Awards 2012

Date

May 05, 2012

About

2012 was the seventh year of the World Superyacht Awards and this occasion was marked by moving to a new location: Istanbul. This was the culmination of a four-year process for Talbot Productions with our client Boat International Media.

We worked on creating the very first World Superyacht Awards and grew the event initially for three years in Venice, where it was held in the Monastery of San Giorgio Maggiore. We then moved to London for a further three years in the medieval splendour of The Guildhall. Throughout that time, Boat International were keen to explore the possibility of taking the awards to a new destination on the super yacht scene, enabling them to collaborate and partner with the burgeoning Turkish super yacht marina and services industry.

Over a series of site visits we investigated a myriad of potential venues, including a sixth century church, a Roman cistern and an open-air arena, before finally deciding on the Ottoman splendour of the Ciragan Palace as a suitable home for this prestigious event.

As ever, Talbot Productions provided full client support throughout this exploratory phase, working on detailed technical and creative analysis and budgetary predictions for each venue considered.

Once the venue was chosen, we planned every aspect of the show’s technical requirements – staging, sound, lighting, video, graphics and entertainment. We worked with local suppliers and our well-travelled highly experienced crew oversaw each department with their expert eyes. The results were spectacular and the event reached its highest ever number of attendees and broke new ground in Turkey for Boat International and their┬ásponsors.

The guests arrived and enjoyed a champagne reception on the Bosphorus before being called to dinner by a Turkish military mehter band. The Grand Ballroom looked spectaular with a set running the width of the room as a constantly shifting canvas of dynamic lighting. The awards presentation itself included stunning footage of the nominated yachts as Natasha Kaplinsky announced the winners. And the guests were treated to a spectacular dance show from the world-famous Fires of Anatolia. Finally the aftershow saw three rooms decorated in a traditional Ottoman style with relaxing couches around the edge and a dance floor in the middle for dancing of both the disco and belly variety.

That just left us with one challenge for 2013 – returning to the same venue in an even more spectacular fashion!